New US research from market analyst Nielsen has revealed that even though traditional TV viewing is showing no signs of gong away, TV consumption across devices is being boosted by the increased uptake of IPTV.
The research found that 94% of Americans spend 35 hours each week watching content across a variety of screen with this multiscreen experience screens gaining traction as IPTV proliferates. As of February 2012, 10.4% of US homes had an IPTV connection, compared to just 4.7% the sane that same month in 2011. In October 2011, Nielsen calculated that the use of the Internet feature in IPTV-enabled homes was estimated at about 2% of their TV use. In February 2012 it leapt to about 5% in Internet-enabled homes. DVRs now appear in 44% of homes, up almost 80% since 2007.
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Internet Protocol TV” has grown dramatically over the course of the last year. People talk about ‘the TV is dead, or that it’s dying,’ but it doesn’t look like it yet,” said Pat McDonough, Nielsen’s SVP Insights Analysis and Policy.