A new design and new functionality intended to deliver a personalised user experience and sharing for mobile and desktop viewers are among the key features unveiled by blinkx in an open beta of the next generation of its flagship video search engine blinkx.com.
The new site, built from the ground up for use on mobile devices
, is said to have been designed to enhance the video discovery and viewing experience for audiences, with new personalisation and recommendation capabilities, and integration across users' social graph. When accessed through tablets and smartphones, the site is touch-optimised for easy navigation and browsing on the go.
Features also include a constantly updated stream of video, acting as a personal TV channel, that is customised, based on the social graph of topics users have chosen to follow and of viewing preferences. Users can also start watching video on one device, hit pause and pick it up again at the same point on a different device.
blinkx claims that it can deliver the most accurate search results and recommendations to its audience, drawn from an index of over 35 million hours of online video and more than 800 content partners. The new site is fully compatible and integrated with blinkx's advertising platform, AdHoc, said by the company to be the first contextual advertising platform for online video.
"The rise of social networks and the proliferation of powerful connected devices have profoundly changed the way that we interact with the Web," explained Matt Scheybeler, CTO, blinkx. "We use search as a starting point less often, and instead, we've become comfortable scanning and processing long streams of information - Facebook pages and Twitter feeds - a content universe delivered to us by our friends and the people we follow, and increasingly, we're accessing that content through tablets and smartphones. The new blinkx.com has been designed for this behaviour – optimised for discovery, sharing and mobile access."