In an agreement that will involve Emmy award-winning content such as The West Wing and Fringe , Amazon has concluded a major licensing agreement with Warner Bros Domestic Television Distribution to add popular TV to its Prime Instant Video service.
The offering boasts already millions of customers who have access to more than 18,000 Prime Instant Videos
on Kindle Fire and other connected devices including the Roku, Xbox 360 and PlayStation3 gaming console.
"Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing Fringe and The West Wing – two shows with a devoted fan base – to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.
“We are thrilled to count Amazon as a digital distribution outlet for our television group,” added Ken Werner, President, Warner Bros. Domestic Television Distribution. “As more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this give consumers the opportunity to discover, catch-up, or simply enjoy a favourite series again and again.”